Today, 23 June 2010, EuroAirport unveiled its new giant poster on the control tower in the presence of Julian Würtenberger, district president of Freiburg im Breisgau, Dr. Bernd Dallmann, CEO, Freiburg Wirtschaft Touristik und Messe GmbH (FWTM), Jean-Pierre Lavielle, president of the Board of Directors EuroAirport and Eduard Belser, vice-president.
The new 14 by 7 metre giant poster highlights EuroAirport’s role as a strategic gateway to the city of Freiburg and the nearby Black Forest, as well as the importance of Germany for the activities on the airport platform. Along with EuroAirport, FWTM, as an enterprise promoting business and tourism, also wishes to send out a clear signal, emphasising the identity of Freiburg and the cooperation that exists in the Upper Rhine region.
The new giant poster, attached by mountaineers to the airport control tower this morning, displays traditional motifs: the spire of Freiburg’s cathedral, as an emblem of the city, and a lady in traditional costume, conveying the geographical proximity and close ties with the Black Forest. The title “Green City” refers to the city’s innovative strength in terms of sustainable development. This is because Freiburg, finalist in the European Green Capital Award 2009, has long been one of Europe’s model municipalities. Around 25,000 predominantly international specialists visited the city in 2009 alone to learn about ecology “Made in Freiburg”.
As Julian Würtenberger, district president of Freiburg, remarked, “EuroAirport has developed into a key traffic interchange for the South Baden business community and is at the heart of the traffic infrastructure for the whole region. As a gateway it welcomes people, knowledge and markets from all over world, thus ensuring accessibility both to the tri-border area and the tri-national metropolitan region of the Upper Rhine for people and merchandise from far afield.“
Dr. Bernd Dallmann, CEO of FWTM added, “Accessibility to air transport is of crucial importance, especially for tourism and the international exhibition and conference sector. As a traditional destination in the German city tourism circuit and as one of the Upper Rhine metropolitan areas, Freiburg and the Black Forest can be reached rapidly and easily from all over Europe thanks to EuroAirport.“
Since 1987 EuroAirport has consciously incorporated the name of Freiburg in its commercial brand name. Its programme of destinations is constantly adjusted to meet the needs of the German market, which accounts for around one quarter of its passengers. Many well-known German companies such as Lufthansa, Lufthansa Technik and DHL (Deutsche Post) are present on the airport site. At the end of 2009, around 10% of airport employees were German.
The giant “Freiburg Green City” poster is the latest in a line of various motifs to appear on the EuroAirport control tower:
- the cornfields of Provence, a luminescent painting by Van Gogh, drawing attention to the exhibition entitled ”Vincent van Gogh – Between Earth and Heaven: The Landscapes“, in the Basel Kunstmuseum (April 2009),
- the railway locomotive from the Mulhouse “Cité du Rail“ collection (March 2005),
- the Fernet Branca Eagle (“Musée d’Art Contemporain“, Saint-Louis, October 2004),
- the Tutankhamun Mask (exhibition in the Basel Museum of Antiquities, May 2004).
The new poster is yet another component of an innovative communication approach designed to highlight EuroAirport's central position at the intersection of the three countries.
Details of the press release : 2010-06-23 Freiburg - EN
